TITLE: Exploding the Creativity Myth: The Computational Foundations of Linguistic Creativity Creativity is a highly-prized and widely-celebrated facet of human behaviour, but we do the subject *and ourselves* no favors by approaching the apparent mysteries of creativity with a near-shamanistic awe. Language, after all, is an inherently creative medium that we all learn to master, one whose delights are governed by rules and conventions rather than mysteries and enigmas. Our appreciation of a well-turned phrase is enhanced, not diminished, by an understanding of the delicate twists and agile turns that shape its development. "Exploding the Creativity Myth" is a new monograph that celebrates the meta-conventions of these twists and turns, not by further burnishing the mystery of creativity, but by peering behind the curtain to reveal its elegant arrangements of computational gears and levers (with a special emphasis on the use of the World-Wide-Web). As a sub-field of AI, Computational Creativity (CC) does not distinguish itself through distinct algorithms or representations, but through its goals and its philosophy. The primary goal of CC is to imbue computers with the kind of self-evaluating and self-filtering generative capabilities that are deemed "creative" when observed in humans. The driving philosophy of CC as a field frowns on "pastiche" -- the reverse-engineered exploration of a sweet-spot of outputs in the distinctive style of a particular artist or creator -- and on "mere" generation -- the formulaic, script-based generation of well-formed outputs that are not subsequently evaluated or critiqued, and which are never rejected as uninteresting by the system itself. CC aims to develop generative software that can appreciate its own outputs, and even be occasionally surprised by these outputs. This talk will explore how the web can be used as a force-magnifier for both theoretical and engineering progress in the field of computational creativity. It will show how emerging CC technologies can be integrated and pooled to provide an architecture of creative web services that provide important CC processes and services in an on-demand fashion. In this vision of a Creative Web, web services will provide creativity on tap to third-party software applications; these services will include ideation services (such as metaphor invention), composition services (such as conceptual blending) and framing services (such as poetry generation, joke generation, emotionally-grounded explanations and analyses, etc.). Specifically, the talk will describe some existing services that have been designed to instantiate this vision. These web services include the interpretation and generation of affective metaphors, the analysis of conceptual blends in both propositional and emotional terms, and the rendering of metaphors and blends as novel poems that display some small measure of insight and imagination. * Tony Veale (PhD in Computer Science, TCD, 1996) is a researcher in computational creativity, metaphor and irony at the School of Computer Science and Informatics, UCD. He currently teaches computer science in UCD, in KAIST (the Korean Advanced Institute of Science and Technology) South Korea, and in Fudan university, Shanghai. A sample chapter of "Exploding the Creativity Myth" can be downloaded from his web-site at http://Afflatus.UCD.ie